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論文名:<02>Research on ecosystem destruction and commoditization by dominant platform products

著者名:加藤和彦  

管理番号:JBM_RP88-E91-2017_ES_2

大会第91回年次大会
期間2017年8月31日~9月2日
開催校岡山大学
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キーワード

Platform strategy/Network effects/Dominant/Commoditization/Multi-homing

概要説明

【加藤和彦】
The purpose of this paper is to clarify the prior research related to dominant platform products and to illustrate the mechanism that dominant platform products induce the commoditization at adjacent layer level. Then, the paper implies the correspondence to be taken by adjacent non-dominant platform products. The paper argues three cases as the example that the commoditization takes place at the adjacent layer of dominant platform products. Windows versus PC chassis makers, OTT versus telecommunications carriers, and automated driving software versus automobile chassis manufacturers are contradistinctively showcased. In conclusion, the paper propounds new findings below, 1) The common point that the order of the ecosystem is being destroyed can be found in the three cases. 2) Dominant position is induced at the upper layer level in each case and the situation is more and more becoming enhanced. 3) There is a possibility that the commoditization takes place at the lower layer in each case; consequently, the margin of platform products at the lower layer is pressured and it has a risk of falling into a structural recession. Then, the paper makes a distant allusion that this phenomenon and implication may apply to not only the three cases but those of other industries as well.

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