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論文名:<06>CSR as Corporate Growth Strategy
――A Case Study of Foxconn――

著者名:GeorgeY.Wang  

管理番号:JBM_RP88-E91-2017_ES_6

大会第91回年次大会
期間2017年8月31日~9月2日
開催校岡山大学
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キーワード

shareholder capitalism/stakeholder/shared value/corporate social responsibility(CSR)/growth strategy

概要説明

【George Y. Wang】
Contrasting to the corporate goal of maximizing firm value under shareholder capitalism, the stakeholder theory states that a firm should create a shared value with stakeholders and take its corporate social responsibility (CSR) toward the society and economy. By conducting a case study of Foxconn, this paper argues that CSR should not just serve as a window-dressing function, yet management should take CSR as one of the key growth strategies of a firm. CSR as a growth strategy can be examined from the perspectives of marketing, product/production development, management effectiveness, and financial investment.

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